You should know by now there are no two website metrics that were created equal. You might want to avoid the costly mistake of measuring metrics that have no value to your site. It needs no mentioning it will be an exercise in futility if your actions are leading to no success. Even so, knowing how to measure performance of your website can play a significant role in ensuring you improve user experience. It will also mean you will keep your already acquired traffic coming back. The other thing worth mentioning is you get not only to identify but also fix possible hitches that may not be noticeable to your competition.
These metrics are simply indicators of the performance of your business website. Rest assured if your indicators are all positive, it means your business is also doing pretty well. You don’t want to be this company that checks performance without factoring in marketing KPIs. The responsibility is on you to understand the key metrics that will help catapult you ahead of your competition. Continue reading for some of the most important metrics that will help you grow and expand.
For starters, you ought to check what is known as time to Title. What you are looking at with this metric is the time it takes for a webpage title to load and appear in the browsers of your visitors. At the very least, Time to Title shows how this all-important part of your website is performing – the gateway to all other content of a website. The best way to measure this would be in real time where you check and follow through all the marketing campaigns in place that drive organic traffic to your site.
You might also want to check on the number of visitors to your website at any given point in time. No doubt measuring traffic to this site at any given point in time is the greatest measure of success in online marketing campaigns. High traffic time means all your other metrics will be having more meaningful and hopefully positive readings. When you want to know how to adjust your marketing efforts and campaigns, look no further beyond this metric.
You also have to check your website’s metrics in terms of the bounce rate of your site. The bounce rate is simply an indicator of user experience on your website and each page that they visited. High bounce rates may be associated with poor alignment with your search engine optimization campaigns. CalcuNation is one effective online tool that can help you calculate the staying power of your website, i.e., the bounce rate so you can know where to adjust accordingly.